Trendsetting, innovative, forward thinking, 

Bespoke designs, gems, diamonds and tanzanite, gold and silver and offers a luxurious jewelry shopping experience including guided tours and education about all our products and designs.

Afrogem pioneered Cape Town’s jewellery manufacturing tour, giving visitors a behind-the-scenes look at all three manufacturing processes. Your visit begins with our private collection of semi-precious stones, followed by a glimpse into our CAD design process and gold-smelting area, where you’ll see our craftsmen setting gems into elegant jewellery.

Today, Afrogem remains a true family business, run by second-generation siblings Kyle, Troy and Jess – who collectively bring more than 74 years of experience to the company. Kyle oversees the art of manufacturing, Troy curates every gemstone that passes through our doors, and Jess creates immersive experiences in our showroom and Discovery Lounge. Backing them is a phenomenal team of goldsmiths and factory staff, some of whom have been with the family for over 45 years, and a warm, welcoming showroom team that completes the Afrogem experience.